Having a website has pretty much become standard for every business there is. It’s like a virtual business card that you hand out when you meet someone for business. But just having a website is not enough anymore. Your business will be judged based on how creative your website is, how easy to navigate and responsive it is, and most of all, how different it is from other websites. In the course of being different than other websites, there have been a few consistent points that every company wants to incorporate in their website. Here are the top web-design trends for 2016:

1. Flat designs/Minimalism:

Gone are the days when websites focus on flash and bling. Minimalism is in and beautifully adapting to the changing scenario. The flatter and simpler your web design is, the better its appeal. The focus is on creating a website that looks good enough but is not so complicated that you don’t know where to focus. While earlier websites were loaded with information about the business and company, minimalistic websites focus on having buzz words that reveal just enough information to pique curiosity but not so much that you lose concentration.

2. Illustrations

A comic-book type illustration appeals to the child in every person and it is gaining more prominence in web design circles than images of posed people. By leaving open more room for interpretation by the visitor, illustrations stimulate their imagination and make the experience more personal. Illustrations look more real when compared to made-up models and people have had just about enough of stock photos being used in all the websites they visit.

3. Cinemagraphs:

Inspired by moving photos in the Harry Potter series, websites now have a 3 or 4 second ‘live picture’ that replays in their website. By showing a busy office environment or people moving and looking busy, this design provides a personal touch because it gives the visitor a feel of what the company does. For example, if you are an automobile company, if your website has speeding cars driving past, it enriches the user experience by giving them a feel of driving in a superfast car, thereby prompting them to explore further.

4. Animation:

While minimalism is the key element here, it doesn’t mean that it is the end of animation. Rather than creating highly complicated animations, the focus is to create something simple and beautiful so that it creates a lasting impression. Right now, a famous trend is creating a loading animation. By using your creativity to animate a small thing such as ‘loading,’ it keeps the user interested while he is waiting for the website to load and if your animation is really interesting, they may be willing to wait a little more than usual for your website to load.

5. Bolder and Stronger:

Minimalism doesn’t necessarily mean slight fonts and cursive designs. Websites nowadays are making a statement by being bold and beautiful. The use of bold fonts and complementary bold colours is encouraged and appreciated. Playing with typography has become a trend and by making it bigger and bolder, we literally drag our visitor’s eye to an important point that needs to be read by anyone visiting your website. But, beware, don’t be too bold that the user is just blown away; just be bold enough that it hits them but in a way that creates a lasting impression.

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