A brand name is the written on spoken part of a trademark, in contrast to the pictorial mark; a trademark word. If customers recognize and…
Ammar AkhtarSeptember 8, 2017
Coca Cola had a unique problem - although it sold many drinks in the winter, sales plummeted down in the winter. So they approached D’Arcy Co…
Ammar AkhtarAugust 23, 2017
Here's a brief idea on how giveaways work. But beware, this type of advertising strategy doesn't suit all products so make sure your product fits…
Ammar AkhtarAugust 11, 2017
Ever wondered how Nike's world famous tagline came into being? Here's some background information. Nike’s ‘Just Do It’ campaign is by far one of the…
Ammar AkhtarAugust 8, 2017
Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The original term was coined by Jay Conrad…
Ammar AkhtarAugust 6, 2017
You can read part I here and Part II here. In the final installment of our advertising strategies series, here are a few more strategies…
Ammar AkhtarAugust 2, 2017
Check out the first part of this series here. Are you cool enough? Advertisers try to convince you that if you don’t use their products,…
Ammar AkhtarJuly 30, 2017
Ever looked at something on TV and marveled at the promises each product makes? Well, you've just been exposed to the Weasel Words style of…
Ammar AkhtarJuly 26, 2017
Social Impact Advertisement: Nike Nike’s “Did you ever wish you were a boy?†1992 ad campaign caused the company to be flooded with letters from…
Ammar AkhtarSeptember 4, 2016