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descision-making

The importance of a brand name

A brand name is the written on spoken part of a trademark, in contrast to the pictorial mark; a trademark...

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Choosing the right media strategy for your ads

Media Strategy plays a very important role in Advertising. The role of Media Strategy is to find out the right...

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Coke - the pause that refreshes

Coca Cola had a unique problem - although it sold many drinks in the winter, sales plummeted down in the winter....

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How do giveaways work?

Here's a brief idea on how giveaways work. But beware, this type of advertising strategy doesn't suit all products so...

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Great advertising campaigns - Just do it

Ever wondered how Nike's world famous tagline came into being? Here's some background information. Nike’s ‘Just Do It’ campaign is by...

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Have you tried Guerrilla Marketing yet?

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The original term...

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Advertising strategies III

You can read part I here and Part II here. In the final installment of our advertising strategies series, here are...

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Advertising strategies II

Check out the first part of this series here. Are you cool enough? Advertisers try to convince you that if you don’t...

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Advertising strategies part I - Weasel Words

Ever looked at something on TV and marveled at the promises each product makes? Well, you've just been exposed to...

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Diamonds are forever - great advertising strategies

While proposing with a diamond is the norm of the day now, it wasn’t the case during the diamond boom...

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Does corporate training work?

There are a lot of companies out there who think that corporate trainings don’t amount to much. Their immediate question...

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Is that meeting necessary?

How many times have you been in this situation? You’re working away at your desk, in the zone and unwilling...

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Working in a culturally diverse organization

Dubai is a cosmopolitan city of many cultures. One of the most beautiful things about this city is the way...

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The secret behind a great workplace

What makes Facebook and Google great places to work? A simple sneak peek reveals that their success stems from within...

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Did you ever wish you were a boy?”

Social Impact Advertisement: Nike Nike’s “Did you ever wish you were a boy?” 1992 ad campaign caused the company to be...

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Mc Donald's - You deserve a break today

McDonald’s, “You deserve a break today”, 1971 In the early '70s, McDonald's was looking for a new company to head their...

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Foton launches its website and its brand in the UAE!

When a giant like Liberty Automobiles comes to you for a website design, you know that you have truly achieved...

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We're No.2: The great Avis campaign

In our series of great advertising campaigns in the world, the next campaign that we are going to see is...

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Looking for Disney emojis? Well they're here!

Emojis have become an inescapable part of our lives. Whether it is the thumbs-up emoji or the poop emoji, we...

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Volkswagen's Think Small Ad Campaign

Volkswagen’s ‘Think Small’ ad campaign not only boosted sales and built brand loyalty, it changed the very nature of advertising. Volkswagen...

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Brainstorm your way to awesomeness!

It is highly recommended that you brainstorm with a group when you are stuck in a rut. Why? Having a...

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Top 5 workplace etiquette rules that make you a corporate pro

You may be a part of a workplace culture is laid-back and casual and not really a stickler for rules....

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A dedication to the people who really matter

Today is international workers’ day or Labour Day. It is the day that we dedicate to appreciate the never-ending help,...

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The great Khali and his success with Ambuja cement

It is very difficult to produce an ad that is heart-warming, reaches the right audience, is taken in the right...

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5 quick tips to be an effective negotiator

We negotiate on every aspect of our lives. Whether it is buying a phone or deciding on what to eat...

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Be proud to be ‘Like a Girl’

It is common knowledge that when a boy is told that he is like a girl, he takes it as...

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Effective communication: 5 tips that will improve your communication skills

In this world of information overload, it is very difficult to be heard and to be taken seriously. Everyone is...

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Phone etiquette: Impress people before meeting them!

We live in the era of connectivity. And the most important device that connects us to people all across the...

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Being a team player

1. Reliability is key The more reliable you are, the better a team player you can be. See, a team has...

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How will websites look in 2016?

Having a website has pretty much become standard for every business there is. It’s like a virtual business card that...

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Theory of Creativity

How would Da Vinci feel if someone had said, ‘’The Mona Lisa is a beautiful piece of work, but can...

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Filling the “BIG” invisible gap is EXPATCONNECT

We are possibly living in the most connected era that the world or should I say human race have ever...

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Decision Making: How to make good and effective decisions?

Decision making can be easy or difficult. A few decisions are relatively simple; for example, deciding what to have for...

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Conflict resolution strategies: How to get the best out of a bad situation?

Conflict resolution is a soft skill that needs to be taught at every organization. When a group of people are...

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Dollar's shiny new website is live!

Dollar Rent a Car, UAE came to us with a simple website and wanted us to convert it into an...

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