Check out the first part of this series here.
Are you cool enough?
Advertisers try to convince you that if you donâ€™t use their products, then you arenâ€™t good enough. Maybe you wonâ€™t be accepted nor have the right friends. Maybe you wonâ€™t fit in. Sometimes they will show someone uncool trying a product and then suddenly they become hip looking and do cool things. Thereâ€™s an emphasis on status and â€œkeeping up with the Joneses.â€
Commercials often create an emotional mood that draws you into the advertisement and makes you feel good. The McDonald’s commercials featuring father and daughter eating out together, or the AT&T Reach Out and Touch Someone ads are good examples. We are more attracted by products that make us feel good.
Â Family Fun
“This is something the whole family can do together!” or “This is something Mom will be glad to buy for you.” Many commercials show parents enjoying their children’s fun as if the product will bring more family togetherness.
Facts and Figures
Advertisers use facts and statistics to enhance a productâ€™s credibility.